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Brand Engagement: How Employees Make or Break Brands Ian P. Buckingham

Brand Engagement: How Employees Make or Break Brands

Ian P. Buckingham

Published November 27th 2007
ISBN : 9786611914370
ebook
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 About the Book 

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as theMoreThis book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.